The Objective Selector is powered by Widespace’s Recommender System, which is built using machine learning in order to match the best, most relevant ads with the correct audience…
All posts tagged: Viewability
What’s next for Mobile Programmatic in 2018?
As we look ahead to 2018, we also look back on a year that has been filled with change for the industry. We have put together our 5 key trends that we think will be big for mobile programmatic in 2018.
The new MRC Mobile Viewable Ad Impression Guidelines risk pushing the industry to forced viewability
Developing guidelines for mobile viewability is not an easy task. Mobile environments are more heterogeneous than its desktop counterparts, mobile viewability tracking is often inadequate, and there’s a wide range of market interests to be balanced. That being said, the statement that the MRC has made in its recently released mobile viewable ad impression measurement guidelines is worrying.
Viewablility Campaigns Result in View Time Uplift of 170% Reveals Widespace
Following the launch of its viewability offering in 2015, Widespace unveils the results from recent campaigns.*