It’s no secret that video advertising is booming. So here are a few tips to make the most of your video campaigns in Summit.
The Summit Mobile Alliance is a global partnership of mobile-first programmatic providers offering global reach and scale to clients through Summit, along with local inventory, service and support.
Widespace has announced a partnership with French publisher co-op La Place Media, to improve the monetisation of the group’s mobile web inventory through the creation of an automated marketplace.
Widespace’s Summit marketplace offers a mobile first programmatic technology, finally allowing advertisers to reach users across the whole mobile ecosystem
Programmatic is increasingly becoming the way advertisers and publishers buy and sell media, with the IAB revealing that programmatic was worth €5.7bn across Europe in 2015. However, few programmatic solutions are native to mobile, and for buyers who value creativity, quality and brand safety there are limited opportunities to buy mobile brand advertising programmatically today.
Widespace, the provider of technology to build brands in a mobile world has today announced the launch of Summit, a full-stack programmatic ad platform and automated guaranteed marketplace designed specifically to deliver branding campaigns on mobile.