Mobile has changed the way we communicate, the way we consume media and the way we purchase goods and services. No other technical device is as intimate as our phone…
All posts tagged: Programmatic
Widespace Launches Summit Data Marketplace
Widespace today announces the launch of its Summit Data Marketplace, a tool that uses the power of data and segmentation to help advertisers get the most value from their mobile campaigns.
Widespace & TEN Media Partner to Deliver Mobile Branding Campaigns in Eastern Europe
This partnership sees Widespace continuing to drive its international expansion by tapping into Eastern European reach through Ten Media.
Widespace launches Objective Selector to enable users to optimise campaigns based on KPIs
The Objective Selector is powered by Widespace’s Recommender System, which is built using machine learning in order to match the best, most relevant ads with the correct audience…
What’s next for Mobile Programmatic in 2018?
As we look ahead to 2018, we also look back on a year that has been filled with change for the industry. We have put together our 5 key trends that we think will be big for mobile programmatic in 2018.
ABC verifies Widespace to JICWEBS Anti Ad-Fraud Principles
Widespace has received the JICWEBS Seal of Compliance, as verified by ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud.
How to create a killer video campaign
It’s no secret that video advertising is booming. So here are a few tips to make the most of your video campaigns in Summit.
Widespace and Big Mobile strength partnership through Joint Venture deal
Widespace and Big Mobile are now a joint venture rolling out their ground breaking mobile DSP across APAC.
Widespace launches the Summit Mobile Alliance at dmexco
The Summit Mobile Alliance is a global partnership of mobile-first programmatic providers offering global reach and scale to clients through Summit, along with local inventory, service and support.
5 Ways to Win at Mobile Programmatic
Programmatic trading offers increased efficiency and ROI for the client, however existing technology platforms often fail to deliver the full suite of winning requirements to nail mobile campaigns.