The functionalities of your mobile phone are powerful tools for capturing interest. There is a lot of fun stuff you can do when creating a mobile ad – think first and be creative!
Mobile has changed the way we communicate, the way we consume media and the way we purchase goods and services. No other technical device is as intimate as our phone…
Widespace today announces the launch of its Summit Data Marketplace, a tool that uses the power of data and segmentation to help advertisers get the most value from their mobile campaigns.
As we look ahead to 2018, we also look back on a year that has been filled with change for the industry. We have put together our 5 key trends that we think will be big for mobile programmatic in 2018.
The Summit Mobile Alliance is a global partnership of mobile-first programmatic providers offering global reach and scale to clients through Summit, along with local inventory, service and support.
Brands need to unlock the marketing potential of mobile inventory quickly, but delivering the best ROI can be tricky with huge amounts of real-time data to collect and analyse.
Video has never been a more important part of mobile strategy. With video consumption continuing to rise it’s clear why it has become the preferred choice for advertisers…
Programmatic advertising builds brands. However what is not widely understood is that most programmatic technologies were designed for PCs/laptops and do not work on mobile.
eXelate will supply Widespace with data enabling Widespace to offer extended reach for targeted campaigns throughout the UK, France and Italy.
Widespace and Adform join forces to offer clients a powerful new series of opportunities, unique reach and further expand their brand-safe programmatic advertising offerings.