Tap into the power of mobile by understanding audience behaviour

The potential for marketers to use mobile to build brands is incredible, but to be successful, they must appreciate that everyone interacts with content, and therefore advertising, in their own way.

The ad environment does matter

How does brand advertising work on mobile? How are relationships between brands and people built and maintained through the smartphone? Are you wondering how to please modern mobile users? We have some insights to share. At Widespace we recently commissioned a study about mobile usage and advertising, surveying 800 mobile phone users in France, Germany, Sweden and the UK. Usage is similar across all four countries with communication being the number one use for mobile, followed by social media.