Tap into the power of mobile by understanding audience behaviour

The potential for marketers to use mobile to build brands is incredible, but to be successful, they must appreciate that everyone interacts with content, and therefore advertising, in their own way.

Mobile Formats: The Devil Is in the Data

Different mobile formats drive different engagement rates, depending on whether the ad is a swipe or video ad. In order to target effectively, marketers need to understand how engagement rates differ.

ABC verifies Widespace to JICWEBS Anti Ad-Fraud Principles

Widespace has received the JICWEBS Seal of Compliance, as verified by ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud.

Widespace and Big Mobile strength partnership through Joint Venture deal

Widespace and Big Mobile are now a joint venture rolling out their ground breaking mobile DSP across APAC.

Advertisers seek mobile ad alternatives after countless social media scandals

Brand safety is a huge consideration for advertisers. 1 dilemma for marketers/media agencies is that Facebook & Google have cultivated what is effectively a duopoly when it comes to monetising mobile.

5 tips for better mobile advertising revenue

‘Go mobile or go home’ is the only way websites can truly get moving in the congested traffic of the online world of today. Websites are actually beginning to notice that traffic to their sites from smartphones and tablets is starting to resemble the M25.

Widespace Brandview: A Super-Impression

Advertisers are increasingly asking more questions about the impact their ads receive to ensure they are in screen and seen, have the best placements and are brand safe.