When Google first announced its plans for a built-in ad blocker for its Chrome Browser, it caused a wave of shock across the industry. Both publishers and advertisers were rightfully worried but…
All posts tagged: Mobile Advertising
Widespace & TEN Media Partner to Deliver Mobile Branding Campaigns in Eastern Europe
This partnership sees Widespace continuing to drive its international expansion by tapping into Eastern European reach through Ten Media.
Widespace Netherlands’ chosen as Dutch advertisers’ No.1 digital platform
Widespace Netherlands has been chosen as the number one digital platform as part of The Christmas Report; an annual research report from Adformatie and Ipsos.
What’s next for Mobile Programmatic in 2018?
As we look ahead to 2018, we also look back on a year that has been filled with change for the industry. We have put together our 5 key trends that we think will be big for mobile programmatic in 2018.
Tap into the power of mobile by understanding audience behaviour
The potential for marketers to use mobile to build brands is incredible, but to be successful, they must appreciate that everyone interacts with content, and therefore advertising, in their own way.
Mobile Formats: The Devil Is in the Data
Different mobile formats drive different engagement rates, depending on whether the ad is a swipe or video ad. In order to target effectively, marketers need to understand how engagement rates differ.
ABC verifies Widespace to JICWEBS Anti Ad-Fraud Principles
Widespace has received the JICWEBS Seal of Compliance, as verified by ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud.
Widespace and Big Mobile strength partnership through Joint Venture deal
Widespace and Big Mobile are now a joint venture rolling out their ground breaking mobile DSP across APAC.
Advertisers seek mobile ad alternatives after countless social media scandals
Brand safety is a huge consideration for advertisers. 1 dilemma for marketers/media agencies is that Facebook & Google have cultivated what is effectively a duopoly when it comes to monetising mobile.
5 tips for better mobile advertising revenue
‘Go mobile or go home’ is the only way websites can truly get moving in the congested traffic of the online world of today. Websites are actually beginning to notice that traffic to their sites from smartphones and tablets is starting to resemble the M25.