Widespace and Epteca have signed an exclusive deal that will enable global travel retail brands to harness big-data and actionable insights not available elsewhere…
All posts tagged: Data
How are you preparing for GDPR?
There is little doubt that the advertising industry will feel the impact of GDPR, the regulation will change everything from how data is collected right through to how it is stored.
Data, AI and creativity – How to succeed with Mobile Marketing in 2018
Mobile has changed the way we communicate, the way we consume media and the way we purchase goods and services. No other technical device is as intimate as our phone…
Widespace Launches Summit Data Marketplace
Widespace today announces the launch of its Summit Data Marketplace, a tool that uses the power of data and segmentation to help advertisers get the most value from their mobile campaigns.
5 questions you should ask before adding a mobile DSP
Brands need to unlock the marketing potential of mobile inventory quickly, but delivering the best ROI can be tricky with huge amounts of real-time data to collect and analyse.
Widespace Selects eXelate as a Data Partner for Extended Reach of Mobile Campaigns
eXelate will supply Widespace with data enabling Widespace to offer extended reach for targeted campaigns throughout the UK, France and Italy.
AudienceProject becomes data provider for Widespace
AudienceProject, the marketing technology company, today announces a cooperation with the mobile brand technology company Widespace. AudienceProject will supply Widespace with data enabling Widespace to offer extended reach for targeted campaigns throughout the Nordic region. The data will complement Widespace’s own data sets.
The ad environment does matter
How does brand advertising work on mobile? How are relationships between brands and people built and maintained through the smartphone? Are you wondering how to please modern mobile users? We have some insights to share. At Widespace we recently commissioned a study about mobile usage and advertising, surveying 800 mobile phone users in France, Germany, Sweden and the UK. Usage is similar across all four countries with communication being the number one use for mobile, followed by social media.