5 questions you should ask before adding a mobile DSP

Brands need to unlock the marketing potential of mobile inventory quickly, but delivering the best ROI can be tricky with huge amounts of real-time data to collect and analyse.

Widespace Selects eXelate as a Data Partner for Extended Reach of Mobile Campaigns

eXelate will supply Widespace with data enabling Widespace to offer extended reach for targeted campaigns throughout the UK, France and Italy.

AudienceProject becomes data provider for Widespace

AudienceProject, the marketing technology company, today announces a cooperation with the mobile brand technology company Widespace. AudienceProject will supply Widespace with data enabling Widespace to offer extended reach for targeted campaigns throughout the Nordic region. The data will complement Widespace’s own data sets.

Henric Ehrenblad at IAB Engage 2016 | Big announcement

The ad environment does matter

How does brand advertising work on mobile? How are relationships between brands and people built and maintained through the smartphone? Are you wondering how to please modern mobile users? We have some insights to share. At Widespace we recently commissioned a study about mobile usage and advertising, surveying 800 mobile phone users in France, Germany, Sweden and the UK. Usage is similar across all four countries with communication being the number one use for mobile, followed by social media.