Mobile Formats: The Devil Is in the Data

Different mobile formats drive different engagement rates, depending on whether the ad is a swipe or video ad. In order to target effectively, marketers need to understand how engagement rates differ.

How to create a killer video campaign

It’s no secret that video advertising is booming. So here are a few tips to make the most of your video campaigns in Summit.

Widespace Ad Formats Made Available Via Any DSP

Today Widespace has announced that brands will be able to serve its mobile ad formats outside of the Widespace platform.