(version 1.0 dated 5 June 2015)

Dear Visitor (hereinafter, “You” or the ‘”User“),

This web page (www.widespace.com) (hereinafter, the “Website“) is owned by the company Widespace AB, having its registered office in Regeringsgatan 30, 111 53 Stockholm (Sweden), Organisation Number. SE556725781001 (hereinafter, “We” or the “Company“).

Our Company carries out the activity of mobile advertising.

Considered the above, we are a third party in relation to the website where you are coming from (the ”Website of Origin”).

When you visit the Website of Origin we install profile cookies on your browser. We hereby aim at explaining to You what cookies are and how they are used.

The Company collects and processes your personal data by means of these cookies.  We hereby explain to You how We collect such data, for which purposes and what your rights are, also pursuant to Article 13 of the Legislative Decree No. 196 of 30 June 2003 (the “Privacy Code”).

A. What cookies are and what they are for

The cookies are small text files that the websites visited by a user send directly to its terminal (usually, to the browser), where they are memorised to be transmitted to the same websites at the following visit of the same by the same user (the so called proprium first part cookies). During the web surfing of a website, a user may receive on its terminal also cookies of other websites or of other web servers (the so called third parties cookies); this happens because there may be elements on the visited website, such as images, maps, sounds, links to specific web pages of other domains that are on servers other than the server on which the requested page is placed.  In other words, such cookies are set up on a website other than the one that is currently visited.

The cookies may have a duration limited to a single session of navigation on the browser (the so called session cookies), and, in such event, they deactivate automatically once the browser is closed by the user; or may have a predetermined duration and, in such event, they will remain memorised and active on your hard disk until the expiry date, thus continuing collecting information during different sessions of navigation on the browser (the so called permanent cookies).

The cookies are used for several purposes. Certain cookies are necessary in order to allow You to surf websites and benefit of their functionalities (the so called technical cookies). Other cookies are used in order to obtain statistical information, whether in aggregate or not, about the number of users accessing the websites and how the websites are used (the so called monitoring cookies or analytics). To the end, other cookies are used in order to track your consumer profile and make You viewing advertisings that may be of interest for You, since complying with your preferences and your consumer habits (the so called profiling cookies).

B. Profiling cookies

The profiling cookies are used to create a user’s profile, based on the preferences and likings showed by You during the navigation on Internet and to make You display advertisings consistent with your profile. In such way, the advertisings that You will display on the Website of Origin and the other websites that host our cookies could be more of interest for You. Your prior consent is requested in order to install such cookies, as provided pursuant the current privacy law.  For such a reason, when you access the Website of Origin a specific banner is displayed, informing you that (i) profiling cookies are used on the Website of origin and that (ii) closing the banner, surfing on the home page or clicking whatever element on the home page outside the banner, You are giving your consent to the use of cookies. In some cases the Website of Origin may ask you to give an explicit consent to the storing of these cookies, for example by requesting you to click on a specific acceptance button. For further information, please read the cookie policy of the Website of Origin.

In the event that you express your consent to the use of cookies in this way, the publisher of the Website of Origin may track your consent by means of a specific technical cookie.  In this way, the publisher of the Website or Origin will avoid you displaying the cookies banner during your following visits of the Website.  Please take into account that, in the event that you remove from your browser such technical cookie with the modalities set forth under the following paragraph C, No. 1), the track of your consent would be lost and, therefore, the cookies banner will be displayed again during your following visit to the Website of Origin.

You are clearly free to block the installation of profiling cookies in any moment whatsoever and this will not compromise in any manner whatsoever the possibility to visit the Website of Origin and benefit of its contents.

Our profiling cookies are installed directly by the Company.  Such cookies are lasting ones and have a maximum duration of 12 months.  The first part profiling cookies used are the specified in the following table, together with the indication of the modalities to use in order to oppose to their installation:

For disabling such profiling cookies please amend your browser’s settings (please see paragraph C, No. 1) or use the following practical interactive button:

Category Nome cookie Domain/Party Typology Lifetime Description
Profiling gwsi widespace.com Persistent 1y Anonymous “wsi” ID for the end-user (UUID format)
Profiling wsLcuid publisher domain Persistent 1y Anonymous “lcuid” ID for the end-user (numerical format)
Profiling wsLocal publisher domain Persistent 1y Anonymous “lcuid” ID for the end-user (numerical format)


Mobile cookie opt-out


Using the interactive button to block our profiling cookies, You will receive in any case a technical cookie in order to memorise your preference.  Please consider that, removing all the cookies from the browser, also this technical cookie could be removed and, therefore, you would have to express again your choice to block such cookies using the interactive button included in this policy.

C. How to manage the cookies and oppose to their use

There are several options to manage, disable and remove the cookies.

(1) Modify your browser settings 

Please follow the instructions provided by your browser’s producer to discover how to manage, disable or remove all the cookies (technical, analytics and profiling):

Please be careful in making your choice.  Indeed, by blocking the receipt of all the cookies indiscriminately, including the technical ones, without providing a specific exception for the Website, you might not be 1able to surf on the Website or to benefit, in whole or in part, of its functionalities.  Furthermore, removing all the cookies from the browser, also the technical cookies could be removed and, therefore, you could remove the preferences set up by using the Website or no more find products or services included in your basket.

(2) Use our interactive instruments

In order to disable the first part profiling cookies, which means those installed directly by us, you can simply use the interactive button that is displayed under Paragraph B of this policy.

D. Other information

As highlighted under the preamble of this policy, the Company collect and process certain personal data by means of the cookies.  The Company acts as data controller of such data, in compliance with the provisions of the Privacy Code.  Please note that we will process your data with electronic instruments only, in an automatized manner and without any human intermediation.  Therefore, our employees and coworkers will never access the content of your personal data obtained by means of cookies.  Certain employees of ours and coworkers, appointed by us as data controllers, could make maintenance operations on IT systems that host your data, without the possibility to access their actual contents.  The personal data could be memorised on servers managed by third parties (for example, providers of IT systems) or may be managed by online marketing specialised subjects, acting as external data controllers on the basis of a specific written appointment by the Company.  We hereby inform you that, complying with the requirements and the guarantees provided under the law, your data could be transferred to Countries outside the European Economic Union that could not guarantee a level of privacy and personal data protection equal to the level of protection guaranteed by the Italian and European privacy laws. Your personal data will not be transferred to third parties data processors, nor will be disseminated.