There is little doubt that the advertising industry will feel the impact of GDPR, the regulation will change everything from how data is collected right through to how it is stored.
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Data, AI and creativity – How to succeed with Mobile Marketing in 2018
Mobile has changed the way we communicate, the way we consume media and the way we purchase goods and services. No other technical device is as intimate as our phone…
Why the Google Browser Ad Blocker isn’t all bad
When Google first announced its plans for a built-in ad blocker for its Chrome Browser, it caused a wave of shock across the industry. Both publishers and advertisers were rightfully worried but…
What’s next for Mobile Programmatic in 2018?
As we look ahead to 2018, we also look back on a year that has been filled with change for the industry. We have put together our 5 key trends that we think will be big for mobile programmatic in 2018.
La Place Média set to use Widespace’s Summit marketplace to monetise mobile web inventory
Widespace has announced a partnership with French publisher co-op La Place Media, to improve the monetisation of the group’s mobile web inventory through the creation of an automated marketplace.
Society needs free and open access to credible information
In the fight against fake news, publishers producing genuine content are desperate for more help from the ad industry. The quicker we find ways to finance publishers via mobile advertising the better.
Widespace launches its marketplace for premium mobile display and video advertising in the Nordics
Widespace’s Summit marketplace offers a mobile first programmatic technology, finally allowing advertisers to reach users across the whole mobile ecosystem