When Google first announced its plans for a built-in ad blocker for its Chrome Browser, it caused a wave of shock across the industry. Both publishers and advertisers were rightfully worried but…
As we look ahead to 2018, we also look back on a year that has been filled with change for the industry. We have put together our 5 key trends that we think will be big for mobile programmatic in 2018.
Widespace has announced a partnership with French publisher co-op La Place Media, to improve the monetisation of the group’s mobile web inventory through the creation of an automated marketplace.
In the fight against fake news, publishers producing genuine content are desperate for more help from the ad industry. The quicker we find ways to finance publishers via mobile advertising the better.
Widespace’s Summit marketplace offers a mobile first programmatic technology, finally allowing advertisers to reach users across the whole mobile ecosystem