It’s no secret that video advertising is booming. So here are a few tips to make the most of your video campaigns in Summit.
Widespace and Big Mobile are now a joint venture rolling out their ground breaking mobile DSP across APAC.
The Summit Mobile Alliance is a global partnership of mobile-first programmatic providers offering global reach and scale to clients through Summit, along with local inventory, service and support.
Programmatic trading offers increased efficiency and ROI for the client, however existing technology platforms often fail to deliver the full suite of winning requirements to nail mobile campaigns.
Programmatic advertising builds brands. However what is not widely understood is that most programmatic technologies were designed for PCs/laptops and do not work on mobile.
Widespace has announced a partnership with French publisher co-op La Place Media, to improve the monetisation of the group’s mobile web inventory through the creation of an automated marketplace.
Widespace and Adform join forces to offer clients a powerful new series of opportunities, unique reach and further expand their brand-safe programmatic advertising offerings.
In the fight against fake news, publishers producing genuine content are desperate for more help from the ad industry. The quicker we find ways to finance publishers via mobile advertising the better.
Widespace’s Summit marketplace offers a mobile first programmatic technology, finally allowing advertisers to reach users across the whole mobile ecosystem
Programmatic is increasingly becoming the way advertisers and publishers buy and sell media, with the IAB revealing that programmatic was worth €5.7bn across Europe in 2015. However, few programmatic solutions are native to mobile, and for buyers who value creativity, quality and brand safety there are limited opportunities to buy mobile brand advertising programmatically today.