Tap into the power of mobile by understanding audience behaviour

The potential for marketers to use mobile to build brands is incredible, but to be successful, they must appreciate that everyone interacts with content, and therefore advertising, in their own way.

Mobile Formats: The Devil Is in the Data

Different mobile formats drive different engagement rates, depending on whether the ad is a swipe or video ad. In order to target effectively, marketers need to understand how engagement rates differ.

How to create a killer video campaign

It’s no secret that video advertising is booming. So here are a few tips to make the most of your video campaigns in Summit.

Widespace and Big Mobile strength partnership through Joint Venture deal

Widespace and Big Mobile are now a joint venture rolling out their ground breaking mobile DSP across APAC.

Widespace launches the Summit Mobile Alliance at dmexco

The Summit Mobile Alliance is a global partnership of mobile-first programmatic providers offering global reach and scale to clients through Summit, along with local inventory, service and support.

5 Ways to Win at Mobile Programmatic

Programmatic trading offers increased efficiency and ROI for the client, however existing technology platforms often fail to deliver the full suite of winning requirements to nail mobile campaigns.

3 Tips to Reach the Right Audience with Mobile Programmatic

Programmatic advertising builds brands. However what is not widely understood is that most programmatic technologies were designed for PCs/laptops and do not work on mobile.

La Place Média set to use Widespace’s Summit marketplace to monetise mobile web inventory

Widespace has announced a partnership with French publisher co-op La Place Media, to improve the monetisation of the group’s mobile web inventory through the creation of an automated marketplace.

Widespace and Adform Advance Mobile Programmatic Through New Partnership

Widespace and Adform join forces to offer clients a powerful new series of opportunities, unique reach and further expand their brand-safe programmatic advertising offerings.

Society needs free and open access to credible information

In the fight against fake news, publishers producing genuine content are desperate for more help from the ad industry. The quicker we find ways to finance publishers via mobile advertising the better.