Zeotap partners with Widespace to bring best-in-class targeting data to large brands

Zeotap announced that it has completed its integration with Widespace enabling advertisers to access hard-to-get deterministic data from telecom operators and raw app data from other enterprise level data owners, at scale.

How are you preparing for GDPR?

There is little doubt that the advertising industry will feel the impact of GDPR, the regulation will change everything from how data is collected right through to how it is stored.

Data, AI and creativity – How to succeed with Mobile Marketing in 2018

Mobile has changed the way we communicate, the way we consume media and the way we purchase goods and services. No other technical device is as intimate as our phone…

Why the Google Browser Ad Blocker isn’t all bad

When Google first announced its plans for a built-in ad blocker for its Chrome Browser, it caused a wave of shock across the industry. Both publishers and advertisers were rightfully worried but…

Widespace & TEN Media Partner to Deliver Mobile Branding Campaigns in Eastern Europe

This partnership sees Widespace continuing to drive its international expansion by tapping into Eastern European reach through Ten Media.

Widespace Netherlands’ chosen as Dutch advertisers’ No.1 digital platform

Widespace Netherlands has been chosen as the number one digital platform as part of The Christmas Report; an annual research report from Adformatie and Ipsos.

Widespace and Big Mobile strength partnership through Joint Venture deal

Widespace and Big Mobile are now a joint venture rolling out their ground breaking mobile DSP across APAC.

Widespace launches the Summit Mobile Alliance at dmexco

The Summit Mobile Alliance is a global partnership of mobile-first programmatic providers offering global reach and scale to clients through Summit, along with local inventory, service and support.

Widespace Selects eXelate as a Data Partner for Extended Reach of Mobile Campaigns

eXelate will supply Widespace with data enabling Widespace to offer extended reach for targeted campaigns throughout the UK, France and Italy.

La Place Média set to use Widespace’s Summit marketplace to monetise mobile web inventory

Widespace has announced a partnership with French publisher co-op La Place Media, to improve the monetisation of the group’s mobile web inventory through the creation of an automated marketplace.