Why the Google Browser Ad Blocker isn’t all bad

When Google first announced its plans for a built-in ad blocker for its Chrome Browser, it caused a wave of shock across the industry. Both publishers and advertisers were rightfully worried but…

Widespace Launches Summit Data Marketplace

Widespace today announces the launch of its Summit Data Marketplace, a tool that uses the power of data and segmentation to help advertisers get the most value from their mobile campaigns.

Widespace & TEN Media Partner to Deliver Mobile Branding Campaigns in Eastern Europe

This partnership sees Widespace continuing to drive its international expansion by tapping into Eastern European reach through Ten Media.

Widespace Netherlands’ chosen as Dutch advertisers’ No.1 digital platform

Widespace Netherlands has been chosen as the number one digital platform as part of The Christmas Report; an annual research report from Adformatie and Ipsos.

Widespace launches Objective Selector to enable users to optimise campaigns based on KPIs

The Objective Selector is powered by Widespace’s Recommender System, which is built using machine learning in order to match the best, most relevant ads with the correct audience…

Tap into the power of mobile by understanding audience behaviour

The potential for marketers to use mobile to build brands is incredible, but to be successful, they must appreciate that everyone interacts with content, and therefore advertising, in their own way.

ABC verifies Widespace to JICWEBS Anti Ad-Fraud Principles

Widespace has received the JICWEBS Seal of Compliance, as verified by ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud.

Widespace and Big Mobile strength partnership through Joint Venture deal

Widespace and Big Mobile are now a joint venture rolling out their ground breaking mobile DSP across APAC.

Advertisers seek mobile ad alternatives after countless social media scandals

Brand safety is a huge consideration for advertisers. 1 dilemma for marketers/media agencies is that Facebook & Google have cultivated what is effectively a duopoly when it comes to monetising mobile.

La Place Média set to use Widespace’s Summit marketplace to monetise mobile web inventory

Widespace has announced a partnership with French publisher co-op La Place Media, to improve the monetisation of the group’s mobile web inventory through the creation of an automated marketplace.