Tap into the power of mobile by understanding audience behaviour

The potential for marketers to use mobile to build brands is incredible, but to be successful, they must appreciate that everyone interacts with content, and therefore advertising, in their own way.

Mobile Formats: The Devil Is in the Data

Different mobile formats drive different engagement rates, depending on whether the ad is a swipe or video ad. In order to target effectively, marketers need to understand how engagement rates differ.

How to create a killer video campaign

It’s no secret that video advertising is booming. So here are a few tips to make the most of your video campaigns in Summit.

5 questions you should ask before adding a mobile DSP

Brands need to unlock the marketing potential of mobile inventory quickly, but delivering the best ROI can be tricky with huge amounts of real-time data to collect and analyse.

Are Media Giants Forgetting User Experience?

Video has never been a more important part of mobile strategy. With video consumption continuing to rise it’s clear why it has become the preferred choice for advertisers…

5 Ways to Win at Mobile Programmatic

Programmatic trading offers increased efficiency and ROI for the client, however existing technology platforms often fail to deliver the full suite of winning requirements to nail mobile campaigns.

3 Tips to Reach the Right Audience with Mobile Programmatic

Programmatic advertising builds brands. However what is not widely understood is that most programmatic technologies were designed for PCs/laptops and do not work on mobile.

Society needs free and open access to credible information

In the fight against fake news, publishers producing genuine content are desperate for more help from the ad industry. The quicker we find ways to finance publishers via mobile advertising the better.

Technology is needed to close time/ad spend gap

Mobile is on its way to take over as the main channel for media consumption and social interactions. The solution for both hardly-pressed publishers and advertisers is to choose mobile focused tools…

5 ways to prevent Mobile Ad Fraud

The close of 2016 saw the largest scale ad fraud operation on record unveiled. White Ops uncovered that Russian group Ad Fraud Komanda were making between $3m and $5m daily…