Why the Google Browser Ad Blocker isn’t all bad

When Google first announced its plans for a built-in ad blocker for its Chrome Browser, it caused a wave of shock across the industry. Both publishers and advertisers were rightfully worried but…

Widespace Launches Summit Data Marketplace

Widespace today announces the launch of its Summit Data Marketplace, a tool that uses the power of data and segmentation to help advertisers get the most value from their mobile campaigns.

Widespace & TEN Media Partner to Deliver Mobile Branding Campaigns in Eastern Europe

This partnership sees Widespace continuing to drive its international expansion by tapping into Eastern European reach through Ten Media.

Widespace Netherlands’ chosen as Dutch advertisers’ No.1 digital platform

Widespace Netherlands has been chosen as the number one digital platform as part of The Christmas Report; an annual research report from Adformatie and Ipsos.

What’s next for Mobile Programmatic in 2018?

As we look ahead to 2018, we also look back on a year that has been filled with change for the industry. We have put together our 5 key trends that we think will be big for mobile programmatic in 2018.

Tap into the power of mobile by understanding audience behaviour

The potential for marketers to use mobile to build brands is incredible, but to be successful, they must appreciate that everyone interacts with content, and therefore advertising, in their own way.

Mobile Formats: The Devil Is in the Data

Different mobile formats drive different engagement rates, depending on whether the ad is a swipe or video ad. In order to target effectively, marketers need to understand how engagement rates differ.

3 Tips to Reach the Right Audience with Mobile Programmatic

Programmatic advertising builds brands. However what is not widely understood is that most programmatic technologies were designed for PCs/laptops and do not work on mobile.

Advertisers seek mobile ad alternatives after countless social media scandals

Brand safety is a huge consideration for advertisers. 1 dilemma for marketers/media agencies is that Facebook & Google have cultivated what is effectively a duopoly when it comes to monetising mobile.

Widespace launches its marketplace for premium mobile display and video advertising in the Nordics

Widespace’s Summit marketplace offers a mobile first programmatic technology, finally allowing advertisers to reach users across the whole mobile ecosystem