Zeotap partners with Widespace to bring best-in-class targeting data to large brands

Zeotap announced that it has completed its integration with Widespace enabling advertisers to access hard-to-get deterministic data from telecom operators and raw app data from other enterprise level data owners, at scale.

Widespace Releases Summit AdBuilder to Simplify Ad Creation

Widespace today announces the launch of the Summit AdBuilder to complement its full-stack programmatic ad platform and marketplace.

How are you preparing for GDPR?

There is little doubt that the advertising industry will feel the impact of GDPR, the regulation will change everything from how data is collected right through to how it is stored.

6 Tips to Create a Killer Mobile Ad

The functionalities of your mobile phone are powerful tools for capturing interest. There is a lot of fun stuff you can do when creating a mobile ad – think first and be creative!

Data, AI and creativity – How to succeed with Mobile Marketing in 2018

Mobile has changed the way we communicate, the way we consume media and the way we purchase goods and services. No other technical device is as intimate as our phone…

Why the Google Browser Ad Blocker isn’t all bad

When Google first announced its plans for a built-in ad blocker for its Chrome Browser, it caused a wave of shock across the industry. Both publishers and advertisers were rightfully worried but…

Widespace Launches Summit Data Marketplace

Widespace today announces the launch of its Summit Data Marketplace, a tool that uses the power of data and segmentation to help advertisers get the most value from their mobile campaigns.

Widespace & TEN Media Partner to Deliver Mobile Branding Campaigns in Eastern Europe

This partnership sees Widespace continuing to drive its international expansion by tapping into Eastern European reach through Ten Media.

Widespace Netherlands’ chosen as Dutch advertisers’ No.1 digital platform

Widespace Netherlands has been chosen as the number one digital platform as part of The Christmas Report; an annual research report from Adformatie and Ipsos.

What’s next for Mobile Programmatic in 2018?

As we look ahead to 2018, we also look back on a year that has been filled with change for the industry. We have put together our 5 key trends that we think will be big for mobile programmatic in 2018.