Tap into the power of mobile by understanding audience behaviour

The potential for marketers to use mobile to build brands is incredible, but to be successful, they must appreciate that everyone interacts with content, and therefore advertising, in their own way.

Mobile Formats: The Devil Is in the Data

Different mobile formats drive different engagement rates, depending on whether the ad is a swipe or video ad. In order to target effectively, marketers need to understand how engagement rates differ.

3 Tips to Reach the Right Audience with Mobile Programmatic

Programmatic advertising builds brands. However what is not widely understood is that most programmatic technologies were designed for PCs/laptops and do not work on mobile.

Advertisers seek mobile ad alternatives after countless social media scandals

Brand safety is a huge consideration for advertisers. 1 dilemma for marketers/media agencies is that Facebook & Google have cultivated what is effectively a duopoly when it comes to monetising mobile.

Widespace launches its marketplace for premium mobile display and video advertising in the Nordics

Widespace’s Summit marketplace offers a mobile first programmatic technology, finally allowing advertisers to reach users across the whole mobile ecosystem