When Google first announced its plans for a built-in ad blocker for its Chrome Browser, it caused a wave of shock across the industry. Both publishers and advertisers were rightfully worried but…
Widespace today announces the launch of its Summit Data Marketplace, a tool that uses the power of data and segmentation to help advertisers get the most value from their mobile campaigns.
This partnership sees Widespace continuing to drive its international expansion by tapping into Eastern European reach through Ten Media.
Widespace Netherlands has been chosen as the number one digital platform as part of The Christmas Report; an annual research report from Adformatie and Ipsos.
As we look ahead to 2018, we also look back on a year that has been filled with change for the industry. We have put together our 5 key trends that we think will be big for mobile programmatic in 2018.
The potential for marketers to use mobile to build brands is incredible, but to be successful, they must appreciate that everyone interacts with content, and therefore advertising, in their own way.
Programmatic advertising builds brands. However what is not widely understood is that most programmatic technologies were designed for PCs/laptops and do not work on mobile.
Brand safety is a huge consideration for advertisers. 1 dilemma for marketers/media agencies is that Facebook & Google have cultivated what is effectively a duopoly when it comes to monetising mobile.
Widespace’s Summit marketplace offers a mobile first programmatic technology, finally allowing advertisers to reach users across the whole mobile ecosystem