Following a pilot campaign Widespace now launches the first 360-degree ad format that works on both App and Mobile Web platforms.
Following the launch of its viewability offering in 2015, Widespace unveils the results from recent campaigns.*
European leader in brand mobile advertising, today announced it secured €15.8 million in growth capital.
Relevant defined in the dictionary means, “bearing upon or connected with the matter in-hand”. In the world of advertising, relevance means finding out what matters most to people in order to deliver brand messages that are designed to be interesting, engaging and ultimately behavior changing. For many advertisers this is what they are striving for – a true connection between the brand and the person.
Widespace, the European leader in brand mobile advertising, strengthens French sales team by appointing Jean-Philippe Caste as France Commercial Director.
Widespace today announced its partnership with Webtech Media, to bring its brand mobile advertising technology to Brazil. The news means that Widespace will get access to Webtech Media’s advertising inventory and be able to offer mobile exposure to clients and brands, in one of the world’s largest and fastest growing markets.
”Widespace has had an incredible business growth the last few years. By continuously focusing on technology development we will be able to remain at the leading edge.” says Patrik Fagerlund, CEO at Widespace.
How does brand advertising work on mobile? How are relationships between brands and people built and maintained through the smartphone? Are you wondering how to please modern mobile users? We have some insights to share. At Widespace we recently commissioned a study about mobile usage and advertising, surveying 800 mobile phone users in France, Germany, Sweden and the UK. Usage is similar across all four countries with communication being the number one use for mobile, followed by social media.