This partnership sees Widespace continuing to drive its international expansion by tapping into Eastern European reach through Ten Media.
Blog & News
Widespace Netherlands’ chosen as Dutch advertisers’ No.1 digital platform
Widespace Netherlands has been chosen as the number one digital platform as part of The Christmas Report; an annual research report from Adformatie and Ipsos.
Widespace launches Objective Selector to enable users to optimise campaigns based on KPIs
The Objective Selector is powered by Widespace’s Recommender System, which is built using machine learning in order to match the best, most relevant ads with the correct audience…
What’s next for Mobile Programmatic in 2018?
As we look ahead to 2018, we also look back on a year that has been filled with change for the industry. We have put together our 5 key trends that we think will be big for mobile programmatic in 2018.
Tap into the power of mobile by understanding audience behaviour
The potential for marketers to use mobile to build brands is incredible, but to be successful, they must appreciate that everyone interacts with content, and therefore advertising, in their own way.
Mobile Formats: The Devil Is in the Data
Different mobile formats drive different engagement rates, depending on whether the ad is a swipe or video ad. In order to target effectively, marketers need to understand how engagement rates differ.
ABC verifies Widespace to JICWEBS Anti Ad-Fraud Principles
Widespace has received the JICWEBS Seal of Compliance, as verified by ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud.
How to create a killer video campaign
It’s no secret that video advertising is booming. So here are a few tips to make the most of your video campaigns in Summit.
Widespace and Big Mobile strength partnership through Joint Venture deal
Widespace and Big Mobile are now a joint venture rolling out their ground breaking mobile DSP across APAC.
Widespace launches the Summit Mobile Alliance at dmexco
The Summit Mobile Alliance is a global partnership of mobile-first programmatic providers offering global reach and scale to clients through Summit, along with local inventory, service and support.