The functionalities of your mobile phone are powerful tools for capturing interest. There is a lot of fun stuff you can do when creating a mobile ad – think first and be creative!
Mobile has changed the way we communicate, the way we consume media and the way we purchase goods and services. No other technical device is as intimate as our phone…
Widespace today announces the launch of its Summit Data Marketplace, a tool that uses the power of data and segmentation to help advertisers get the most value from their mobile campaigns.
This partnership sees Widespace continuing to drive its international expansion by tapping into Eastern European reach through Ten Media.
Widespace Netherlands has been chosen as the number one digital platform as part of The Christmas Report; an annual research report from Adformatie and Ipsos.
The Objective Selector is powered by Widespace’s Recommender System, which is built using machine learning in order to match the best, most relevant ads with the correct audience…
As we look ahead to 2018, we also look back on a year that has been filled with change for the industry. We have put together our 5 key trends that we think will be big for mobile programmatic in 2018.
The potential for marketers to use mobile to build brands is incredible, but to be successful, they must appreciate that everyone interacts with content, and therefore advertising, in their own way.