5 Ways to Win at Mobile Programmatic

Programmatic trading offers increased efficiency and ROI for the client, however existing technology platforms often fail to deliver the full suite of winning requirements to nail mobile campaigns.

3 Tips to Reach the Right Audience with Mobile Programmatic

Programmatic advertising builds brands. However what is not widely understood is that most programmatic technologies were designed for PCs/laptops and do not work on mobile.

Widespace Selects eXelate as a Data Partner for Extended Reach of Mobile Campaigns

eXelate will supply Widespace with data enabling Widespace to offer extended reach for targeted campaigns throughout the UK, France and Italy.

Advertisers seek mobile ad alternatives after countless social media scandals

Brand safety is a huge consideration for advertisers. 1 dilemma for marketers/media agencies is that Facebook & Google have cultivated what is effectively a duopoly when it comes to monetising mobile.

La Place Média set to use Widespace’s Summit marketplace to monetise mobile web inventory

Widespace has announced a partnership with French publisher co-op La Place Media, to improve the monetisation of the group’s mobile web inventory through the creation of an automated marketplace.

Widespace and Adform Advance Mobile Programmatic Through New Partnership

Widespace and Adform join forces to offer clients a powerful new series of opportunities, unique reach and further expand their brand-safe programmatic advertising offerings.

Widespace Wins Netherland’s Best Mobile and Video Advertising Company of 2017

Widespace has been elected the best mobile and video advertising company by marketing publication Emerce Top 100.

Society needs free and open access to credible information

In the fight against fake news, publishers producing genuine content are desperate for more help from the ad industry. The quicker we find ways to finance publishers via mobile advertising the better.

Widespace launches its marketplace for premium mobile display and video advertising in the Nordics

Widespace’s Summit marketplace offers a mobile first programmatic technology, finally allowing advertisers to reach users across the whole mobile ecosystem

Brand Safety – the new, old promise

The conversation around brand safety is of huge importance at this current moment. It’s clear from reading the news lately that advertisers have felt a breach of trust and demand that we players…