Widespace & TEN Media Partner to Deliver Mobile Branding Campaigns in Eastern Europe
Widespace, the mobile programmatic platform powered by machine learning, has today announced a partnership with TEN Media, the leading rich media ad network in Eastern Europe. This partnership sees Widespace continuing to drive its international expansion by tapping into Eastern European reach through Ten Media.
Through the agreement, TEN Media will harness the technology of Widespace’s programmatic platform, Summit, making it available to brands in Hungary, Poland, Croatia, Serbia, Slovenia and several other countries in the region. Summit is a full-stack programmatic ad platform and automated guaranteed marketplace designed specifically to deliver branding and performance campaigns on mobile. The technology offers rich-media ad formats delivered by AI and machine learning across premium publisher inventory.
The partnership signals the expansion of the Widespace Summit Mobile Alliance, launched in September 2017. The Mobile Alliance is a global partnership of mobile-first programmatic providers offering global reach and scale to clients through Widespace’s programmatic platform, along with local inventory, service and support.
The goal of the Mobile Alliance is to build a global marketplace for buyers who value creativity, quality and brand safety with premium inventory, as well ensuring the development of new formats and mobile first insights. The Mobile Alliance also brings with it the Widespace 0% fraud guarantee, announced in October 2016, which saw the company making commitment to viewable and fraud-free advertising on mobile.
Domonkos Bence, CEO and Founder at TEN Media commented, “From our heritage in rich media we’ve grown to be a go-to agency for marketers looking for carefully crafted brand experiences. Mobile is of course a huge part of that, so giving our clients access to technology that enables them to drive towards brand KPIs on mobile – and doing so programmatically – is an exciting prospect. Widespace are the real leaders in this space so we’re looking forward to working with them to develop engaging and effective mobile experiences for our clients and their customers.”
Filippo Gramigna, VP Global Sales at Widespace, continued, “TEN Media’s commitment to creating rich and engaging campaigns that are driven by performance makes Summit a great fit for them. The platform is designed to offer an innovative solution that’s native to mobile, therefore making mobile-specific, high quality, rich media ad formats available, that are 100% viewable. It’s great to see the Mobile Alliance extended to Eastern Europe and we’re looking forward to working with TEN Media as they harness Summit to deliver impactful mobile campaigns for the brands they work with.”