Widespace Netherlands’ chosen as Dutch advertisers’ No.1 digital platform
Widespace Netherlands has been chosen as the number one digital platform as part of The Christmas Report; an annual research report from Adformatie and Ipsos. The report measures the familiarity, appreciation and image of different operators within the media industry.
This is the second year in a row that Widespace has won this accolade after being crowned the winner in 2016. Widespace also performed exceptionally well in other categories; including most appreciated by media planners, most creative and most experienced, where Widespace has taken second place.
Sergio Bouterse, Country Manager, Widespace Netherlands: “We have been featured in The Christmas Report since 2015 and it is a real accolade to be recognised for our contribution each year. I am hugely proud to see Widespace taking the number one spot for a second year in a row, especially since this shows that advertisers really value us within the market.”
“Marketers are increasingly seeing the potential that mobile has to offer and are therefore choosing it as the channel to invest increased budgets into – but this investment needs to be protected and maximised . This is why Widespace are committed to ensuring brands are seen upon a highly viewable, and brand-safe environment, where they are provided with engaging ad formats that capture the attention of consumers. We offer this as standard and that is why we are recognised as one of the top mobile players.” Sergio continues.
The annual Adformatie and Ipsos report is made up of responses from media budget decision makers, media agencies and advertisers.