Widespace Launches Summit Data Marketplace
Widespace, the mobile programmatic platform powered by machine learning, today announces the launch of its Summit Data Marketplace, a tool that uses the power of data and segmentation to help advertisers get the most value from their mobile campaigns.
Through its flexible and easy-to-use interface, Summit Data Marketplace allows for the creation of custom data sets. This means that advertisers can create targeted groups to fit their exact needs. For example, the data marketplace can be used to target a specific gender, income range or purchase intent, or a combination of multiple attributes.
The Data Marketplace is available via IO deals or through Widespace’s mobile programmatic platform, Summit, and provides precise reach across multiple markets, such as Denmark, Finland, France, Italy, Norway, Sweden, The Netherlands and the United Kingdom.
The new feature offers a selection of vested data suppliers with high-quality data segments. Companies currently directly integrated with the Summit Data platform include eXalate, Nielsen, Audience Project and Visual DNA.
Pierre Girard, Product Owner Summit at Widespace says: “At Widespace, we are excited to launch this new product as an extension of our already very popular Summit platform. The new feature will make it easier for advertisers to target groups and get the right messages to the right mobile audience, and we expect our clients to see a significant boost in ad revenue as a result. This is Widespace’s first product launch of the year and is a sign of the great things to come over the next 12 months.”