Widespace Ad Formats Made Available Via Any DSP
Mobile specialist, Widespace, makes its ad formats available outside of its own platform
London, 1 June 2017: Today Widespace, the provider of technology to build brands in a mobile world, has announced that brands will be able to serve its mobile ad formats outside of the Widespace platform.
This is a response to growing demand for Widespace’s native mobile ad formats, which make use of mobile-specific features such as touch and swipe, as well as functionalities such as calendars and maps. The formats are also designed to drive engagement against brand metrics, and KPIs such as interaction, view time and even store footfall.
Christophe Joyau, Chief Operating Officer at Widespace said: “High quality ad formats that are native to mobile, and designed to delivering against branding KPIs are few and far between. The scarcity of these kinds of formats made an irrefutable case for making our formats available to advertisers outside of the Widespace platform, and in doing so we hope to see more brands harnessing them to maximise the opportunity of mobile.”