Widespace and Adform Advance Mobile Programmatic Through New Partnership
Widespace and Adform join forces to offer clients a powerful new series of opportunities, unique reach and further expand their brand-safe programmatic advertising offerings.
April 18, 2017, Stockholm – Widespace and Adform announced today a partnership that will allow Adform’s Advertiser Edge users access to Widespace’s unique inventory and formats. Starting this month, agencies working on the Adform’s platform will have direct access to the high quality and brand-safe inventory available on Widespace’s Summit platform through a direct API direct integration.
”By integrating with the mobile native Summit platform from Widespace, we will now be able to provide our clients with access to some of the best European mobile inventory and with unique, high-impact formats. This further enriches our mobile offering to clients, especially when paired with our omni-channel approach to delivering ads across the whole ecosystem, regardless of the device,” says Jay Stevens, Chief Revenue Officer at Adform.
“We are happy to join forces with one of the leading players in programmatic buying with a strong track record. The Widespace mission is to provide technology that strengthens the programmatic eco-system through more possibilities, less hassle and better results for clients in mobile brand building,” says Filippo Gramigna, VP of Partnerships & Platform Sales at Widespace.
The cooperation is a direct answer to a long-standing need from agencies: Direct integration means that agencies will be able to orchestrate complex campaigns across multiple channels and partners through one platform, offering brand safe environments, premium mobile inventory and cross-device tracking.