Widespace Receives Certified Partner Status from Medialets

Mobile advertising company receives certification from mobile ad measurement leader Medialets.

Widespace, the provider of technology to build brands in a mobile world, today announced that it has received certified status from Medialets, the WPP owned mobile measurement company.

The certification will bring industry leading analytics and measurement to the publishers that Widespace partners with, including Vanity Fair Europe, Vice, WIRED, Daily Mail, Cosmopolitan, Elle, Grazia, The New York Times and Business Insider to name a few.

Medialets is leading the market in credible mobile measurement as it uses an MRC-accredited methodology to ensure that ads are correctly delivered, measured and attributed. Medialets measures only when an ad has downloaded and rendered on a device, enabling marketers to attribute ROI across mobile with accuracy and confidence.

As a result of this new partnership Widespace now has third-party validation when it comes to assessing the effectiveness of mobile campaigns. It will also enable the measurement of mobile’s contribution to cross device campaigns, ensuring that cross channel effect of media continues to be credited and receive appropriate investment.

Christophe Joyau, Chief Operating Officer of Widespace said: “We’re increasingly seeing mobile being used as branding tool, but without the correct measurement revealing the correct results, it’s hard for marketers to be confident in moving brand budgets to mobile. As a result we’ve been working hard at Widespace to ensure that we are measuring and reporting the impact of mobile ads accurately and transparently – something that ensures we deliver quality results and insights that help guide campaign planning. Being accredited by Medialets is proof of this, and we look forward to working alongside the team there to further the quality of mobile advertising.”

Richy Glassberg, CEO at Medialets, continued: “Mobile advertising is far more complicated than desktop, with different technology across mobile devices and environments making it hard to track and attribute success – which often leaves marketers with little confidence as to whether mobile ads deliver the way they should. We’re committed to driving improved delivery and measurement across the ecosystem. It’s great to work with partners like Widespace to fully realise mobile’s potential through quality, premium ad inventory, that’s accurately and transparently measured.”