AudienceProject becomes data provider for Widespace
Widespace partners with AudienceProject to achieve better reach in targeted campaigns
AudienceProject, the marketing technology company, today announces a cooperation with the mobile brand technology company Widespace. AudienceProject will supply Widespace with data enabling Widespace to offer extended reach for targeted campaigns throughout the Nordic region. The data will complement Widespace’s own data sets.
Integrating with data providers enables us to offer advertisers extended reach in targeted campaigns says Emelie Löfdahl, Business Area Manager at Widespace. To work with AudienceProjects for Nordic region was a clear choice due to their incomparable panel size of almost 800.000 active panelists across the Nordic countries.
For AudienceProject the partnership with Widespace is a great testament to the capabilities of their audience data.
“As a leading provider of audience data Widespace can achieve unparalleled reach for targeting based on socio demographics and interest segments – even on mobile devices,” says Simon Kvist Gaulshøj, Global Publishing Director at AudienceProject.
The partnership taps in to one of the major trends in the advertising world right now.
Advertisers today are getting used to buying audiences – not impressions. So in order to meet this demand, the market needs to be able to deliver both reach and accuracy on their audience segments to stay relevant,” says Jacob Lachmann, CEO AudienceProject.
The cooperation between AudienceProject and Widespace is Nordic meaning that the data will be available for Widespace’s clients in Denmark, Sweden, Norway and Finland.
AudienceProject has its roots in market research, technology and large scale data. It helps brands, agencies, publishers and e-commerce companies identify, target and validate audiences. The products range from audience planning, validation and targeting on socio-demographics as well as other variables.
Widespace – Technology to build brands in a mobile world.
Widespace is a technology company creating tools to build brands in a mobile world. Using the power of data and insights, our unique technology drives interest and awareness for advertisers at scale, always in brand safe environments. Headquartered in Sweden, with eight offices throughout Europe, Widespace works with advertisers, publishers and technology companies across the globe