Frequently Asked Questions (FAQ) about mobile advertising

1.
Is there a difference between ”normal” internet and the mobile internet? Yes. The mobile internet is the version of the internet that is adapted to mobile phones with smaller screens, keyboard and the fact the mobile is always carried with the person. In other words, the web pages you see on the phone are not the same as those on your PC.

2.
I never surf the web with my phone, how does this help me?
Mobile internet is not just web browsing with the phone, it is also SMS/MMS information services, such as the daily weather, news or sports results,. Even ticket purchases through SMS. If these contain advertising, prices go down, which is usually appreciated by the users. As long as the experience isn’t slower or more cumbersome of course.

3.
Is mobile advertising more effective than the normal Internet advertising?
Mobile advertising on the mobile Internet has proven to be more effective than the normal Internet when counting the Click-through-rate, as well as how many counting the leads that are generated. It is on the other hand hard to say that it is better, it is different. Especially that one can reach specific groups, at specific locations, in a better way with the mobile phone.
4.
Do we really need more advertising in our society?
Yes and no. At Widespace, we believe that advertising is needed to make things cheaper or free om the mobile internet, and this will be appreciated by the users. And as long as the advertising feels relevant and not annoying, studies show that the advertising is appreciated on its own, regardless of if it lowers the price for the user.

5.
I don’t want to have advertising in my mobile phone, do I have to?
Yes and no. As for subscription services, you may rather pay a monthly fee of a few dollars or euros for the local weather forecast each morning. But if you can live with a banner on the message every morning, it becomes free. As for the mobile web surfing, there will be both advertising and non-advertising web sites. We believe the users choose the one they like best, regardless of whether it has advertising or not.

6.
I want to advertise in all of Scandinavia/Europe/Worldwide, is Widespace only available in Sweden?

Widespace is today only registered in Sweden, but our system can deliver advertisements anywhere in the world, and we have discussions with publishers everywhere. Please contact us if you have further questions.

7.
I/we don’t have a mobile website, how do I get one?
Widespace has experience in creating mobile websites, please contact us for more information.

8.
How much money do I earn by having advertising on my site?
This depends on how many visitors, the numbers of pages displayed and which target audience you have. In general, the more traffic your site has, the more money you can earn on it. It is therefore important to market your site, both on other mobile sites, as well as other media, e.g. print media with SMS short codes can be a good way to draw visitors to your site.
9.
Isn’t there a risk for spam in the mobile?
No, Widespace only delivers advertisements to site that have approved the ads. Only so called Pull advertising is allowed (i.e a page or an SMS is requested by the user).

10.
What is the CTR (Click-through-rate) on the mobile internet?
In average the banners have a CTR which are 5-15 times higher than on the normal internet.

11.
What is an SMS Shortcode?
SMS Short codes are shorter phone numbers specifically used for SMS services. These often have a five digit number (e.g. in Sweden 72777) These numbers are often used for TV Voting, advertising for additional information or downloads to ring tones , MP3’s or videos.

12.
Is the Mobile phone really a good channel for advertising?
Most people are never further away than three feet from their phone, it is also considered a personal item. That is why we see the mobile as a perfect channel for targeted advertising regardless of where, when and how. Also, in conjunction with print media or TV, the mobile phone has proven some very strong advertising results and increased stickiness with their customers.