Tap into the power of mobile by understanding audience behaviour

The potential for marketers to use mobile to build brands is incredible, but to be successful, they must appreciate that everyone interacts with content, and therefore advertising, in their own way.

Mobile Formats: The Devil Is in the Data

Different mobile formats drive different engagement rates, depending on whether the ad is a swipe or video ad. In order to target effectively, marketers need to understand how engagement rates differ.

ABC verifies Widespace to JICWEBS Anti Ad-Fraud Principles

Widespace has received the JICWEBS Seal of Compliance, as verified by ABC, demonstrating that it has met the JICWEBS Good Practice Principles for reducing the risk of exposure to ad fraud.

How to create a killer video campaign

It’s no secret that video advertising is booming. So here are a few tips to make the most of your video campaigns in Summit.

Widespace and Big Mobile strength partnership through Joint Venture deal

Widespace and Big Mobile are now a joint venture rolling out their ground breaking mobile DSP across APAC.

Widespace launches the Summit Mobile Alliance at dmexco

The Summit Mobile Alliance is a global partnership of mobile-first programmatic providers offering global reach and scale to clients through Summit, along with local inventory, service and support.

5 questions you should ask before adding a mobile DSP

Brands need to unlock the marketing potential of mobile inventory quickly, but delivering the best ROI can be tricky with huge amounts of real-time data to collect and analyse.

Are Media Giants Forgetting User Experience?

Video has never been a more important part of mobile strategy. With video consumption continuing to rise it’s clear why it has become the preferred choice for advertisers…

5 Ways to Win at Mobile Programmatic

Programmatic trading offers increased efficiency and ROI for the client, however existing technology platforms often fail to deliver the full suite of winning requirements to nail mobile campaigns.

3 Tips to Reach the Right Audience with Mobile Programmatic

Programmatic advertising builds brands. However what is not widely understood is that most programmatic technologies were designed for PCs/laptops and do not work on mobile.