Widespace launches the Summit Mobile Alliance at dmexco

The Summit Mobile Alliance is a global partnership of mobile-first programmatic providers offering global reach and scale to clients through Summit, along with local inventory, service and support.

5 questions you should ask before adding a mobile DSP

Brands need to unlock the marketing potential of mobile inventory quickly, but delivering the best ROI can be tricky with huge amounts of real-time data to collect and analyse.

Are Media Giants Forgetting User Experience?

Video has never been a more important part of mobile strategy. With video consumption continuing to rise it’s clear why it has become the preferred choice for advertisers…

5 Ways to Win at Mobile Programmatic

Programmatic trading offers increased efficiency and ROI for the client, however existing technology platforms often fail to deliver the full suite of winning requirements to nail mobile campaigns.

3 Tips to Reach the Right Audience with Mobile Programmatic

Programmatic advertising builds brands. However what is not widely understood is that most programmatic technologies were designed for PCs/laptops and do not work on mobile.

Widespace Ad Formats Made Available Via Any DSP

Today Widespace has announced that brands will be able to serve its mobile ad formats outside of the Widespace platform.

Widespace Selects eXelate as a Data Partner for Extended Reach of Mobile Campaigns

eXelate will supply Widespace with data enabling Widespace to offer extended reach for targeted campaigns throughout the UK, France and Italy.

Advertisers seek mobile ad alternatives after countless social media scandals

Brand safety is a huge consideration for advertisers. 1 dilemma for marketers/media agencies is that Facebook & Google have cultivated what is effectively a duopoly when it comes to monetising mobile.

La Place Média set to use Widespace’s Summit marketplace to monetise mobile web inventory

Widespace has announced a partnership with French publisher co-op La Place Media, to improve the monetisation of the group’s mobile web inventory through the creation of an automated marketplace.

Widespace and Adform Advance Mobile Programmatic Through New Partnership

Widespace and Adform join forces to offer clients a powerful new series of opportunities, unique reach and further expand their brand-safe programmatic advertising offerings.